Spoil Alert for those who have not taken the poll Do You Know The Demographics . If you haven’t taken it, stop reading now…take it…then come back and continue!

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While I will do my best to provide a high-level overview of the Millennial here, please note there are so many layers to this unique generation and I look forward to discussing them in upcoming posts,

Millennial

Nielsen defines the millennial as someone who was born between 1977 – 1995 and further breaks down this generation into 2 segments

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• Younger Millennials (18 – 27)
• Older Millennials (28 – 36)

Millennials have also been labeled as the ME Generation, the Net Generation, and yes – Generation Y (for those who have taken the poll, the correct answer was #2 “Millennials are also known as Generation Y”).

Here are some key factoids provided by Nielsen in their Millennials – Breaking the Myths Report (I highly suggest checking it out if you’re interested in learning more)

• Millennials represent 24% of the U.S. population (approx. 77 million)
• Millennials are the most ethnically diverse generation
  • 19% are Hispanic
  • 14% are African-American
  • 5% are Asian
• Millennials are the most educated generation with 23% holding a bachelors degree or higher
• Millennials are putting off traditional adulthood milestones
  • Only 21% are Married
• Millennials continue to expand financially
  • Younger Millennial Median Income is $25K
  • Older Millennial Median Income is $48K

Some Key Characteristics Nielsen used to describe Millennialsinclude:

• Diverse, expressive & optimistic
• Preferring to live in urban, vibrant cities vs. the suburbs
• Dealing with the state of the economy with an entrepreneurial spirit
• Supports products/companies practicing good social responsibility; Deal Shoppers
• Desire authenticity when interacting with brands
• Technology is ingrained in their culture

via KeepingCurrentMatters.com

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It was predicted that by 2015, they’ll have $2.45 trillion of purchasing power worldwide across multiple channels….I can’t wait to see what the numbers look like later this year…that’s a lot of buying power

Ready or not….Millennials will continue to change the world as we know it…Let’s *Spark the Conversation* and come to understand them better together 🙂

~ Miss AJ

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Publication Date

5-2018

Abstract

Finalist in the Short Essay category of the 2018 Emerging Writers Contest. The essay is a rhetorical analysis of Kate Taylor's article 'Psychologically Scarred Millennials' and Phillip Clarke's article 'Companies will only survive if they adapt quickly and stay in tune with their customers’ changing habits.'

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Recommended Citation

Butler, Samantha (2018) 'Millenials Are Killing This, This, and This -- Or Are They?,' Emerging Writers: Vol. 1 , Article 16.
Available at: https://digitalcommons.kennesaw.edu/emergingwriters/vol1/iss2018/16

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